Our origins – "Passion for sport and nature"

Peak performance was established in 1986 in the Swedish Åre by professional skiers with a passion for sports, design and natural adventure. Today, we are an established international brand, but our values are still the same as when the company was establishment - we live, gather inspiration and develop with the same passion, which remains unchanged. We sum this up with the expression: "Living the Brand".

On our journey we have learned everything about the requirements for the appearance and functionality of clothing and equipment for active people. This has helped to make Peak Performance what it is today.

A constantly growing brand with an international network of independent dealers, own stores, franchise shops and sales in over 25 countries. Whatever we do, Peak Performance's basis will always be the classical "Mountain resort" and associated lifestyle. And we shall continue applying the simple philosophy to our products, which we had when the company was established: to create products that we like and use ourselves.