Calvin Klein Jeans

... a complete lifestyle concept and unique imagery in advertising created a special brand identity, imprinted the trade name onto the entire world’s consciousness, and ensured it was recognised on a global scale.

Calvin Klein, the American designer who revolutionised the fashion world, entered the fashion business in 1968. He is still receiving numerous prices, distinctions and awards even today.

The Calvin Klein Jeans success story began in the 1970s. It emerged from a stream of creative energies. Klein was the first designer to lend his name to a pair of jeans. Denim had traditionally been worn by America’s mineworkers, due to its durability and hardiness. Calvin Klein made this material sexy and desirable – with a perfect fit.